Taking the Fear Out of Getting Personal

Enhance your Marketing Campaigns with Personalization!

2:45 - 4:00 PM

Don’t let intimidation stop you from getting personal with your target audience.  Building a personalized marketing campaign, understanding the technology, and collecting the customer data can all be overwhelming feats.  But with an increase in anti-spam services and do-not-call lists, one-to-one printing technology has become the most popular way to get personal with your customers.  Looks like you’re going to have to get over your fears and get comfortable with customized marketing.

Taking advantage of variable data printing doesn’t have to give you an inferiority complex – it’s a simple combination of digital printing technology and customer data.  The personalization is limited only by the amount of collected data and your ability to use that data in creative ways.  Learn how to take the fear out of communicating with your customers in a more personal, human and responsive way while adding value.

Who should attend:  Designers, Account Executives, Marketing Directors/Coordinators who don’t think they have the gusto to launch a creative and successful one-to-one direct mail campaign.

Key points addressed in this presentation:

• Building the stress-free database
• Where digital printing fits (and doesn’t)
• The options are limitless – learn just how creative VDP gets
• Collecting customer data through PURLs
• Building a relationship with customers on their terms and in their world
• Increasing response rates and getting better ROIs