Pre-Press Performance Anxiety

Prepping files that actually print as you intended!

10:00 - 11:15 AM

Oh the humiliation! Releasing your files to the printer only to discover they can’t perform on press. Instead of reformatting like a dog with its tail between its legs, learn how to be proactive about your performance anxiety! So many designers get a little over-eager during the design stages, and forget about the importance of cleaning up files and providing clear instructions.

Get the basics you need to create print-ready files that can help avoid sticky situations during the pre-press process. This workshop is designed to provide the insights and rationale for why certain steps eliminate hassles and improve production time. Just remember, it’s a marathon, not a race – and proper file preparation is key to a performance that warrants a standing ovation.

Who Should Attend:
Designers who wish to be spared the embarrassment of dysfunctional files.

The seminar will offer the following insights and tips:

• Learn how to provide better print specs for estimating
• Articulating and quantifying accurate color for use in file preparation
• The challenges in using royalty free imagery
• The importance of pre-flighting
• The pros & cons of RGB vs. CMYK files
• The due diligence of releasing files
• Avoiding confusion with clearer markups
• More consulting and less assuming